Good Innovation: When Science and Nature Unite for Stronger Hair

New Formula

In the world of hair care, innovation isn’t just about the latest technology — it’s about how we bring together the power of science and nature to create real, effective solutions. That’s where New Formula+ steps in as a game changer. More than just a product, New Formula+ is the result of modern scientific approaches blended with natural fermentation to deliver not only effective but also safe and holistic results.

Innovation Isn’t a Gimmick — It’s About Real Results

Many products claim to reduce hair loss. But New Formula+ proves it — with clinical data, real testimonials, and research-backed formulas. We don’t just promise better-looking hair, but hair that feels stronger from root to tip.

With active ingredients like Aminexil, Redensyl, Pea Sprout Extract, and natural Kombucha Ferment, each drop of our products delivers targeted benefits — from stopping hair fall, stimulating new growth, to balancing the scalp’s condition.

Fermentation: A Natural Technology That Works

One of the core pillars of our innovation is active fermentation — a natural process that enhances the efficacy of ingredients without the need for harsh chemicals. With kombucha and camellia sinensis fermentation, we create products that are more absorbable, gentler on the scalp, and highly effective in balancing scalp microbiota.

Cooling Technology & Triple-Action Strength

Another innovation lies in the user experience. Our Cooling 3.0 Technology delivers an instant refreshing sensation that soothes irritation — perfect for hijab wearers. Meanwhile, our Triple-Action Strength Formula works in three stages: cleansing, nourishing, and strengthening the hair — all in one efficient step.

Formulated for Real Life

We understand every woman has her own story — from new moms experiencing postpartum hair loss, to professionals facing thinning due to stress, to hijab wearers dealing with oily, humid scalps. New Formula+ is designed to support these real challenges with effective, practical solutions you can feel from the first use.

Safe, Gentle & Clinically Tested

All New Formula+ products are:

  • Free from parabens, silicones, and SLS
  • Safe for breastfeeding moms and sensitive scalps
  • Dermatologically tested & BPOM certified

Conclusion: Innovation That Works for You

For us, Good Innovation is not just a slogan — it’s a commitment. A commitment to continuously develop formulas that are effective, safe, and relevant to the real needs of Indonesian women. This is hair care that not only delivers visible results but also brings an emotional experience — rebuilding confidence one drop at a time.

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A premium solution for hair loss treatment. Powered by the latest formula for stronger, healthier, and thicker hair.

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