About

Sparking Confidence, One Scent at a Time

Fragrance, the Silent Storyteller of Strength and Beauty

Step into our story — where each drop of NEW FORMULA+ is crafted not just to treat hair, but to awaken confidence. Rooted in cutting-edge dermatological science and elevated by natural extracts, our formulas are designed to work from the scalp up, delivering visible results you can feel — and others can see.

But we go beyond care.
Wrapped in elegant, empowering fragrances, every product offers a moment of calm, a sense of strength, and a spark of self-assurance. Whether you’re a new mom reclaiming your glow, a hijaber seeking scalp comfort under your veil, or a professional woman on the go — we believe your hair care should feel like a ritual, not a routine.

At NEW FORMULA+, we fuse science, nature, and emotion — to help you grow more than hair. We help you grow confidence.

Rooted in Purpose, Growing with Confidence

Our Vision & Mission

Our Vision

"With each plan, you'll gain access to a wealth of features and benefits that will empower your business to thrive. We are committed to providing exceptional value, and our pricing reflects our dedication to your success."

Our Mission

Formulate with Integrity

We craft high-quality products based on scientific research and natural ingredients that are safe, effective, and dermatologically tested.

Celebrate Real Stories

We amplify authentic customer journeys and transformations as living proof of our products' impact and inspiration.

Deliver Elegance with Purpose

We blend efficacy, comfort, and aesthetic elegance into every product — creating a truly elevated, premium hair care experience.

Radiant Ranunculus

Golden Gleam

Hibiscus Bloom

Starry Jasmine

Bridging Connections

Your Voice, Our Fragrant Journey

Customer Support

General Inquiries

Collaboration

Write Us a Line

We are committed to providing high-quality hair care solutions and would love to hear from you. Whether it’s a question, feedback, or opportunity — let’s connect.